Privacy Policy

Last Updated: December 8, 2025

The Lab Baseball Performance LLC ("The Lab," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, visit our facility, or interact with our website.

1. Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for training programs or services
• Schedule appointments or sessions
• Make payments or enroll in recurring billing
• Sign up for our mailing list or SMS notifications
• Contact us with inquiries

This information may include:

• Name (player and parent/guardian)
• Email address
• Phone number
• Mailing address
• Date of birth
• Payment information (credit card details, billing address)
• Emergency contact information

Performance and Training Data

As part of our training services, we collect and track:

• Athletic performance metrics (exit velocity, bat speed, launch angle, etc.)
• Video analysis and training footage
• Progress notes and coaching observations
• Training session attendance records
• Goals and development plans

Automatic Information Collection

When you visit our website, we may automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our training services
• Schedule and confirm training sessions and appointments
• Process payments and manage billing
• Track player development and performance progress
• Communicate with you about your training program, including session reminders, schedule changes, and important updates
• Send you information about new programs, services, or promotions (with your consent)
• Respond to your inquiries and provide customer support
• Improve our services and develop new training programs
• Comply with legal obligations and protect our rights

3. SMS/Text Message Communications

By providing your phone number and opting in to receive text messages from The Lab, you consent to receive SMS/text messages from us, including:

• Appointment confirmations and reminders
• Schedule changes or facility closures
• Performance updates and training metrics
• Billing reminders and payment confirmations
• Program announcements and updates

SMS Opt-Out

You may opt out of receiving text messages at any time by replying "STOP" to any text message you receive from us. After you opt out, you will receive one final confirmation message. You may also contact us directly using the information below to opt out of text messages.

Message and data rates may apply. Message frequency varies based on your training schedule and program enrollment. For help, reply "HELP" or contact us at the information provided below.

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Payment processing (credit card processors)
• Scheduling and CRM software
• Email and SMS communication platforms
• Website hosting

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Business Transfers

If The Lab is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

With Your Consent

We may share your information for any other purpose with your consent.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure payment processing through PCI-compliant payment processors
• Encrypted data transmission (SSL/TLS)
• Access controls and authentication requirements
• Regular security assessments

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

Performance data and training records may be retained longer for historical tracking and program development purposes, but will be kept confidential in accordance with this policy.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: You can request access to the personal information we hold about you
• Correction: You can request that we correct inaccurate or incomplete information
• Deletion: You can request that we delete your personal information
• Opt-out: You can opt out of receiving marketing communications or text messages
• Data Portability: You can request a copy of your data in a portable format

To exercise any of these rights, please contact us using the information provided below.

8. Children's Privacy

Our services are directed to athletes of various ages, including minors. When we collect information from individuals under 18 years of age, we require consent from a parent or legal guardian. Parents and guardians have the right to review, delete, or refuse further collection of their child's personal information by contacting us.

9. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your information (note: we do not sell personal information).

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

11. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Contact Us

13. Consent

By using our services, visiting our facility, or providing us with your personal information, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.